Lean Forward is the new catch phrase of MSNBC. I’m not sure how successful the phrase is at inspiring progressives (or disguising them) but I’m sure the phrase becomes more compelling when projected on buildings. The projections are the work of KLIP as part of the campaign by Fallon and Mono. There’s something that seems magical about animated text at this scale. Is magical the right word to use? Maybe not. But with the increasing frequency of large-scale, outdoor projects using projectors, I’m afraid projects will start to bleed together. Then again, I’ve never walked down the street, minding my own business, when the side of a building suddenly became animated with giant text.
