Tuesday 22 December 2009

Transparentius road view transmitting system (concept)



Problem: Enhance road safety. Trucks on highways often appear to be an obstacle for other drivers wishing to pass or change lanes. Transparentius road view transmitting system would allow them to see what’s in the blind zone before switching lanes. Technologies allow displaying images even in bright daylight. The video signal is delivered from the camera mounted in the head of the truck to the back door panels through a projector. Transparentius would make driving easier and safer both during the day and at night.


Luminarus illuminated glass


Luminarus glass gets nicely illuminated when you hold it. There are two versions: with blue and white light. Luminarus has light-emitting diodes embedded in its bottom and is touch-activate. The glass stays illuminated while you are holding it.

Design Tour



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Friday 18 December 2009

Mas Romaní Wine




A stunning design by Studio Copyright for Bodega Mas Romaní Wine.

Mas Romaní Wine

A stunning design by Studio Copyright for Bodega Mas Romaní Wine.

Rob Curran
d: +44 (0)20 7535 7595
m: +44 (0)7973 878 249










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Pfeiffer Wines

Pfeiffer wines is located in Rutherglen, Victoria. Rolled out across all
customer touch points, the logo incorporates the wineries historical past,
character and colour of the region. Attention to production and printing
quality, ensured a memorable identity.

Kura Crane Sake

Beautiful design by Boldrini & Ficcardi. We previously featured their Countless Visions Sake design here.

Kleenex Christmas Packs

More of those prism-shaped Kleenex boxes for Target—the same construction as those “Perfect Slice of Summer” boxes.

The sweet, felted illustrations by Betz White, in this context, turn the the usual idea of a crafted tissue box cover on its head. Toilet paper cozies and tissue box covers, have long been a staple of middle-American craft projects—(I remember my stepfather’s mother in Louisville having one of: these)—and the motivation for disguising packaged products has a lot to do with the public’s (former) ambivalence about keeping branded products out in the open.

Vintage Listerine Decanter


Beautiful vintage Listerine packaging! Don't you wish Listerine still looked like this?

Fairtrade Juice Concept


Designed by Phil Harvey:

"Concept for Fairtrade orange juice in cartons. The orange peel imagery covering the whole pack conveys that 'just squeezed' freshness and the uncluttered, elementary design supports the product's claims of unadulterated purity."



Thursday 3 December 2009

adidas_1


The adidas_1 is a running shoe made by adidas. It is the first general consumer sneaker to incorporate a computer, so it has to come with a high tech box and it is made of environment-friendly flute material, opening the box will make you feel like opening some scientific specimen.

"I like the way the handle (top section) acts as a switch for the opening mechanism. Very military sci-fi e.g. ‘Fifth Element’ ZF-1 gun".

- Stoner