Some favourites from The Dieline's Favorite Liquor Package Designs

Some favourites from The Dieline's Favorite Liquor Package Designs

Heinz Baby Food

"In the Heinz Baby Food portfolio, the Cans play an important role delivering wholesome, convenient baby food. Creating 'Hero' characters from the keystone involes Mum and Child alike whilst utilizing colour-ways from the Hero brand reinforces Heinz can food heritage and credentials."

Designed by Cowan.

94Wines

A unique packaging concept from 94Wines:

"94Wines is recognizable, contemporary and a high quality wine. Every wine has its unique color and number, through which the wine drinker can easily come to the right choice. The different numbers represent the variety of tastes that are all featured by a high quality. If you don't know which wine to buy, no problem! Just take the WIneID test and after six short questions you will discover which numbers will fit you most."

Azita's

"The namesake and Persian-American chef of the Chicago-based cookshop, Azita has developed a number of food-related products since her store's inception in 2007. From a series of hot sauces, to a set of limited edition dry rubs produced for partners and patrons, her expressive aesthetic and playful typography have become signature elements of the Azita's brand."

Death's Door Spirits

"Basically the design intent was to create two siblings that also had their own identity between the vodka and the gin.  We wanted a bottle that was distinctive, not overly expensive, and also felt good in the hand.  The vodka became more feminine, and more like a perfume bottle.  The gin moved more towards an apothecary bottle, with more information, and less clear glass.  On all of the designs, the name had to be prominent, there had to be a picture of Washington Island, the island where the wheat is grown for the products, and a level of story on the back of the bottle.  We are very pleased with the results and are excited with the response of consumer."
Designed by Chicago based Grip, glass manufactured by Selective Line/Saint Gobain.

Cash & Tasty "Recession Wine"

"Eases your wallet, pleases your Palate." A UK brand of "recession wine" designed by French design firm BOLD.

Urbanears

"Urbanears is a brand new headphone brand out of Stockholm Sweden. Packaging has been of great importance to us in order to emphasise us a new thinking brand in the world of electronics. We launch with two models, both available in 14 colors and the packaging follows the same colors. The packaging concept aims to be an enhanced experience and much effort has been put into the folding. Also important has been minimizing size and sticking to one material and still holding the product in place. The final product is all paper and width x height measures a mere 15 by 15 cm. We're real happy with it."

Vital Oils

Designed by Turner Duckworth.

Jergens Fine Liquid Hand Wash

"In the fall of 2006 Brand & Tonic Inc, was approached to repackage Jergens fine liquid hand wash. Recognizing a significant opportunity to revitalize one of the home and beauty industry's oldest and most trusted brands, the challenge was to create a sophisticated, contemporary look and feel that people would proudly display on their sinks and counter tops while staying true to the Jergens brand."

Waitrose Condiments

"The brief was to create a cohesive identity for a range of classic condiments. The design had to be clearly differentiated and appropriate for the table. A silver spoon carries the key ingredient as opposed to the product itself. This clearly differentiates each condiment while creating a taste expectation."

Designed by Lewis Moberly.

Storyville Coffee

Cozy packaging, designed in-house, for Storyville Coffee:

"To us, Storyville is not just coffee. It is a ritual. An experience that inspires and uplifts. We wanted every piece and part that the customer interacts with to reflect and enforce this. We also felt strongly that doing it in-house would enable us to lay a foundation for the brand that would be priceless."

LOVE ROB