"The objective: To create a new brand of wholesome, fresh, chilled soups for Germany, where there is currently no such commercial product in the market. The concept: The Yes Please brand name supported by Ofilling you with happiness¹ and Ogood food for busy people¹ straplines. The identity uses hand-drawn character illustrations, typography and emotive language to communicate the comforting appeal and Oyumminess¹ of the product. The market for the soups was German men and women over 30 who have busy lives, particularly working mothers."
Designed by Williams Murray Hamm.
