LUSID DESIGN BLOG: 01/09/2010

Wednesday 29 September 2010

Historical moments recreated

http://www.h8w.net/work/im.html

Using augmented reality, the WWF has designed a special shirt that mimics getting shot at. Hint: It doesn't feel good. How does the shirt work? Simple, the t-shirt triggers a shooting animation (complete with blood) when worn in front of a special mirror. The shirt is supposed to let us silly humans know the pain, and all around unpleasantness, animals feel when they're hunted down and shot for sport. And though it's a um, creative idea, I doubt more than a few will get the real message. It'd probably be more effective if the "special mirror", which just looks like a glorified webcam, just shot anyone who looked into it. That way the randomness of the shootings is passed on (and the total surprise of it too).

The Pure Water Company

The Pure Water Company: "

'The PURE Water Company has a special system that utilizes the municipal water supply network providing drinking water of the highest quality. After having existed for twelve years they wanted to revitalize their visual identity and make it uniform with their product.' Designed by Neue.

Ephemera Society Bazaar

The next Ephemera Society Bazaar <http://www.ephemera-society.org.uk/> is
on this Sunday (3 October), at the Holiday Inn, Coram St, London WC1N 1HT,
from 11am until 4pm.
If you¹ve not been before, the Ephemera Fairs & Bazaars are rather special
events, where traders gather to sell printed ephemera dating from roughly
the 1800s to the 1960s. There¹s a mix of posters, travel brochures and
labels, theatre bills, invoices, and all manner of printed goodness. A bit
like a jumble sale crossed with a bookshop. But good.

Zero Emissions | 4 Wheel Electric Motorcycle

The presence of an electric motor for motorcycles is nothing new, but this
is not just a electric motorcycle. ³Zero Emissions² is a concept design of
a 4 wheel motorcycle with an electric motor that is placed in the front and
rear wheels complete with an on-board processor that controls the torque.
More information and images here!
<http://www.buzz-beast.com/2010/09/zero-emissions-4-wheel-electric-motorcycl
e.html>

SKYY Vodka¹s New ³SKYY Sexy² Ad

SKYY® Vodka announced a new ad campaign featuring bold, vibrant imagery that
is provocative and engaging. The prints are shot by world-renowned
photographer Raymond Meier
<http://popsop.com/goto/http://www.raymondmeier.com/> , who last worked with
SKYY on the 2008 SKYY Infusions launch ad campaign, and kicks off the global
³SKYY SEXY² marketing push in support of the core, unflavored brand.
<http://popsop.com/wp-content/uploads/skyy_sexy_ad_legs.jpg>
The SKYY SEXY print campaign consists of five unique executions, each
showcasing a different graphically arresting interpretation of SKYY¹s sexy
brand image with the brand¹s iconic cobalt blue bottle serving as the focal
point of intrigue.
The SKYY SEXY ads will first appear in the October issues of national
general consumer print and spirits industry trade publications, including
Cosmopolitan, ESPN, Maxim, Rolling Stone, and Beverage Dynamics. Those will
be followed by additional print publications, as well as online executions,
billboards, transit and large-format wall installations in the US through
the end of the year. The campaign will roll out globally in 2011 through
broad above- and below-the-line marketing initiatives.
SKYY¹s first campaign, unveiled in 1998, was shot by renowned glamour
photographer Moshe Brakha and exhibited striking, evocative characters set
against a rich, textured cinematic theme. A second campaign featured the
distinctive style of influential still photographer Matthew Rolston, who
depicted seductive, provocative characters in his work including a 2003
celebrity campaign. In 2007, SKYY looked to acclaimed photographer and
independent filmmaker David LaChapelle to shoot the powerful, tantalizing
images that captured the essence of cocktail glamour and the jet set
lifestyle which would constitute its third campaign.
SKYY SEXY was developed by Lambesis of Carsbad, CA. The images will be
unveiled to SKYY¹s loyal fans first through SKYY¹s Facebook
<http://popsop.com/goto/http://www.facebook.com/pages/Skyy/76925288109#%21/s
kyyvodka?ref=search> and Twitter
<http://popsop.com/goto/http://twitter.com/skyyvodka> pages. A historical
perspective of SKYY¹s advertising can be found in The Lounge section of
SKYY.com <http://popsop.com/goto/http://www.skyy.com/> .

abee aluminium jacket for iphone 4

japanese company abee <http://www.abee.co.jp/> has come out with 'type 01',
the first all aluminium iphone 4 case.
the super thin, 3mm aluminium jacket comes equipped with a seat cushion that
has a moderate
repulsion soft texture. its anti-slip, vibration and shock-absorbing effects
protect the iphone.
the case is available in 6 different colors.

Where the Cold Wind Blows

Right at the very top of Europe where, if you were to go further North, you
would eventually find yourself at the South of the world, lies the Nordkyn
peninsula. Home to two municipalities < Gamvik and Lebesby < in the county
of Finnmark, Norway. Nordkyn is cold. Arctic cold. It is also scenic. Dreamy
scenic. Perfect for a Coen brothers movie. The two municipalities have come
together to promote tourism to the peninsula and worked with Oslo-based Neue
Design Studio <http://www.neue.no> to create an identity that, literally,
reflects the nature of this destination: Visit Nordkyn
<http://www.visitnordkyn.com/> .

> The visual identity is based on two main ingredients; our newly developed
> payoff, "Where nature rules," and weather statistics from the Norwegian
> Meteorological Institute. A feed of weather statistics affects the logo to
> change when the direction of the wind or the temperature changes. On the
> website, the logo updates every five minutes. We developed a logo generator
> where Visit Nordkyn can download their logo to the exact weather conditions of
> that particular moment. Nordkyn is truly a place where nature rules, even over
> the visual identity.
> Neue Project Description

It may be just be the Candy Store Color Overdose Effect that has me
hypnotized, but I really like this identity. It's contemporary, avant garde,
and chillingly simple in a way that can only be pulled off convincingly by a
Nordic design firm and client. That may sound like a weird categorization of
work, but work coming out of that region has these really amazing qualities.
The icon itself is deceivingly simple, with a single point that stretches in
the direction the wind blows, giving it the appearance of extensive
flexibility that, when paired with the muted rainbow of colors, makes it
feel infinitely mutable. The typography goes almost unnoticed but provides
just enough personality to make the logo feel scientific and official.
This is not Miami, Rome, Fiji, or any other city that needs a watered down
identity to appeal to the masses. The Nordkyn peninsula is probably not for
everybody and I doubt that the tourism effort is meant to attract the
Disneyland tourists so I have no problem with this identity being awkward
and even uninviting in the sense that we consider destination identities
should be inviting. It helps establish the mystique and peculiarity of the
place.
Lastly, for those who will want to point this out: Yes, it does feel
reminiscent of Stefan Sagmeister's flexible identity for Casa da Música in
Portugal
<http://www.underconsideration.com/brandnew/archives/the_17_sides_of_a_cultu
ral_ide.php> . And, no, this doesn't look like a rip-off.

Evian: Issey Miyake

"For the end of the year celebrations, Evian® and ISSEY MIYAKE have designed
a pure bottle, blooming with both optimism and freshness.
Sprung from Pleats Please, the famous pleating of the designer, an imaginary
shimmering flower decorates the most essential source of life, symbol of
youth, the natural mineral water evian®.
Thanks to this new pattern, evian® and ISSEY MIYAKE turn your end of the
year tables into a field of flowers, full of poetry and humor.
The bottle will exist in two versions, one of them sold exclusively at
Colette an on www.myevian.com"