is provocative and engaging. The prints are shot by world-renowned
photographer Raymond Meier
<http://popsop.com/goto/http://www.raymondmeier.com/> , who last worked with
SKYY on the 2008 SKYY Infusions launch ad campaign, and kicks off the global
³SKYY SEXY² marketing push in support of the core, unflavored brand.
<http://popsop.com/wp-content/uploads/skyy_sexy_ad_legs.jpg>
The SKYY SEXY print campaign consists of five unique executions, each
showcasing a different graphically arresting interpretation of SKYY¹s sexy
brand image with the brand¹s iconic cobalt blue bottle serving as the focal
point of intrigue.
The SKYY SEXY ads will first appear in the October issues of national
general consumer print and spirits industry trade publications, including
Cosmopolitan, ESPN, Maxim, Rolling Stone, and Beverage Dynamics. Those will
be followed by additional print publications, as well as online executions,
billboards, transit and large-format wall installations in the US through
the end of the year. The campaign will roll out globally in 2011 through
broad above- and below-the-line marketing initiatives.
SKYY¹s first campaign, unveiled in 1998, was shot by renowned glamour
photographer Moshe Brakha and exhibited striking, evocative characters set
against a rich, textured cinematic theme. A second campaign featured the
distinctive style of influential still photographer Matthew Rolston, who
depicted seductive, provocative characters in his work including a 2003
celebrity campaign. In 2007, SKYY looked to acclaimed photographer and
independent filmmaker David LaChapelle to shoot the powerful, tantalizing
images that captured the essence of cocktail glamour and the jet set
lifestyle which would constitute its third campaign.
SKYY SEXY was developed by Lambesis of Carsbad, CA. The images will be
unveiled to SKYY¹s loyal fans first through SKYY¹s Facebook
<http://popsop.com/goto/http://www.facebook.com/pages/Skyy/76925288109#%21/s
kyyvodka?ref=search> and Twitter
<http://popsop.com/goto/http://twitter.com/skyyvodka> pages. A historical
perspective of SKYY¹s advertising can be found in The Lounge section of
SKYY.com <http://popsop.com/goto/http://www.skyy.com/> .
