Hot off the success the People’s Supermarket, Ryan at Unreal has been in touch to let us know about their latest project; Chilean Winners.
To celebrate the rescue of the 33 Chilean Miners during the autumn
of 2010, Unreal have created a very limited edition of 33 bottles of Chilean Wine. The bottles have been distributed to clients and industry figures as an alternative to the typical Christmas card or bottle of Champagne usually received during the festive period.
Unreal’s Designer Ryan Tym explains—
We wanted to produce something that celebrated the story of the year. People all over the world watched the Miners rescue and it became a fantastic story in an otherwise difficult year. As we researched the project, we found that Chilean wine sales in the UK alone rose 25% in the days following the successful rescue, as people came together in celebration.
Each bottle is named after one of the miners and numbered in order of their rescue, buried beneath a layer of rocks, and comes in a tube representing the Fénix 2 rescue capsule.
As recipients retrieve their wine, they reveal a replica of the message sent up to rescuers which exclaimed “Estamos bien en el refugio los 33”, meaning “We are okay in the refuge, the 33 of us”.
