"'by Hoogesteger' is a fantastic juice drink story from Holland. It's a new brand for the Dutch market based around our big idea of 'Just picked and pressed'. Since 1955, fruit expert Piet Hoogesteger has supplied his local, seasonal juice to hotels and restaurants. Our challenge was to create an honest, straight forward brand, to reflect his uncompromising approach to creating the purest juices. Our brand name, ‘by Hoogesteger’, is direct and straight forward. Our big idea, ‘just picked and pressed’, symbolises fruit morphing into juice and allows the ingredients to speak for themselves. From an expert ‘behind the scenes’ to a premium brand. 'Picked and pressed' is also the brands strapline."
