Wednesday, 12 January 2011

Nike Unveils New iPhone App Just for Runners



Nike has just rolled out a new iPhone app for runners, available for download now [iTunes link].
The Nike+ GPS App for iPhone will pull in data from the device’s accelerometer and GPS to give runners an effective, accurate and useful tool for getting in shape and staying motivated. So far, it’s available in English only and sells for $1.99.
Although fitness apps abound in the App Store, few carry the street cred or instant name recognition of Nike.
The app will allow runners to visually map and track every run, indoor and outdoor, “free range” or treadmill. Nike says the app even works when a GPS signal is unavailable. Mapped routes show a breakdown of the runner’s pace at various points during the run, as well. You can track your distance, time and number of calories burned.
One interesting aspect of the app is the “Challenge Me” feature. It helps runners challenge themselves to run greater distances, longer times or quicker paces than their previous runs. Aside from giving challenges, the app also provides in-run, on-demand motivational messages from pro athletes and celebrities.


And of course the app carries the now-obligatory social sharing features. Through integration with NikePlus.com, runners can save each run to their online profiles and share the run through the site, Twitter and Facebook.
We have no word so far on when to expect Android, BlackBerry or other apps, but Nike says the app will work for iPod touch (second, third and fourth generations), iPhone 3GS and iPhone 4. The company makes no promises about how the app will function on an iPad; then again, if you’re running with your iPad, you might need less motivation to run faster and more motivation to give the tech gadgets a rest.
Here’s a video sent to us by Nike showing some of the ins and outs of the app:

What do you think of Nike’s app so far? Is this something you’d use for your running routine, or will you stick to the free apps already available?