designed to establish a new brand within the full strength low-carbohydrate
Australian market. The coastal attitude and relaxed style of the identity
and packaging has been inspired by the authenticity of the XXXX Trademark.
XXXX has a strong affiliation with Summer in Australia and what better way
to celebrate Australian lifestyle than a beer brewed specifically for a hot
climate and an energised beach culture.
The design is original and hand illustrated, inspired by Australian beach,
and beach culture aesthetic informal, warm and unconventional. True to the
XXXX values and approach to life, the identity narrative brings to life a
positive reflection of life - playing under the great Australian sun.
The technical merits of the packaging feature a bottle with a high-build
textured varnish (representative of sand) on a pressure sensitive label."
Chum Wong
