kitchen, selling their products in Denmark as well as the rest of Europa and
the Middle East.
Sanwood's CEO wanted to change the packaging to communicate the fact that
their products are made through an environmentally friendly process and are
of course also made from all natural materials.
The story is now visible and understandable across all different markets and
languages in a very appealing and friendly way. Giving the consumer an added
experience when seeing the package and emphasizing nature by implying that
the product almost grows straight out of the ground.
This is combined with a new identity matching the product and the payoff
Designed in Denmark, made by Nature."
Designed by Mads Jakob Poulsen of Denmark based Goodmorning Technology.
Chum Wong
