B&B Studio have created the new identity and packaging for AussieMite, a
yeast extract from Australia. They have created the identity, packaging
expression, stationery, right through to it's online presence:
"B&B was tasked with creating a more premium look and feel for AussieMite,
'All we had to keep was the name', says Creative Partner Shaun Bowen. 'We
built on the heritage of the brand and the naturalness of the product. The
aim was to create a distinct and premium brand identity to take AussieMite
to the next level and set it apart from the rest of the category'.
The product is a natural yeast extract made from premium GM free
ingredients, sourced from responsible farming practices.
AussieMite is due to be relaunched in Australia early this year, with plans
to launch in the UK later this year."
See the previous design after the jump.
Chum Wong
