ERASING

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BYO

One more clever project from Sydney, Australia based The Creative Method:

"The aim was to create a unique gift to give our clients at Christmas and to act as a new business introduction. It needed to remind them of who we are and the long hours that we put into our work. It needed to feature all of our staff, reflect our creativity and sense of humor. The print run was 5000 labels.

We obtained high quality cleanskin wines and created our own labels. Each label was based on one staff member. It included a number of facial features and the client is encouraged to BYO - Build Their Own. The wine and the label is the perfect substitute for when the real thing cannot be there."

Random CD Artwork by Hubero Kororo

PAPPELTALKS from vizage on Vimeo.

Creating interesting and exciting artwork is always a challenge for any creative person, but what if you stood back and let nature take it’s course? That’s what Hubero Kororo has done for the packaging of Uceroz’s newest CD Pappeltalks. The cover at first appears to be a minimal, white cover, with nothing but simple text. But you tear off a strip on the side of the CD which releases an ink packet that begins to dye the front of the packaging a deep purple, the same color as the inside of the CD.
This is such a great idea because no matter what the pattern it creates will always be original and random. This to me falls into the same realm as the cover to Beck’s album The Information, which was had a ruled grid for a cover but came with a set of stickers so you could create your own custom cover. The idea of having a random, original cover is an interesting one that I’d love to see implemented in different ways, even for different projects.

Method next generation laundry detergent

Method has just taken the wraps off their next generation of laundry
detergent, a patent pending highly concentrated formula, 50 loads in one
small bottle:
"Big news, people against dirty! a new laundry day is dawning. we¹re
thrilled to introduce you to the world¹s smartest laundry detergent: method
laundry detergent with smartclean technology�. this revolutionary new
detergent is powered by a patent-pending formula in a custom-designed pump
bottle that will transform laundry as we know it. there¹s no time like a new
year and a new decade to say out with the big ol¹ jug, and in with the new."

Chum Wong

Hanger Tea

Only a concept but really interesting
Do I need to say anymore...

Chum Wong

Scanwood

"Scanwood is Denmark's largets manufacturer of wooden appliances for the
kitchen, selling their products in Denmark as well as the rest of Europa and
the Middle East.
Sanwood's CEO wanted to change the packaging to communicate the fact that
their products are made through an environmentally friendly process and are
of course also made from all natural materials.
The story is now visible and understandable across all different markets and
languages in a very appealing and friendly way. Giving the consumer an added
experience when seeing the package and emphasizing nature by implying that
the product almost grows straight out of the ground.
This is combined with a new identity matching the product and the payoff
Designed in Denmark, made by Nature."
Designed by Mads Jakob Poulsen of Denmark based Goodmorning Technology.

Chum Wong

AussieMite

Strong piece of Branding!
B&B Studio have created the new identity and packaging for AussieMite, a
yeast extract from Australia. They have created the identity, packaging
expression, stationery, right through to it's online presence:
"B&B was tasked with creating a more premium look and feel for AussieMite,
'All we had to keep was the name', says Creative Partner Shaun Bowen. 'We
built on the heritage of the brand and the naturalness of the product. The
aim was to create a distinct and premium brand identity to take AussieMite
to the next level and set it apart from the rest of the category'.
The product is a natural yeast extract made from premium GM free
ingredients, sourced from responsible farming practices.
AussieMite is due to be relaunched in Australia early this year, with plans
to launch in the UK later this year."
See the previous design after the jump.

Chum Wong

NES external hard drives

Etsy seller 8BitMemory turns old NES and Super NES cartridges into external
hard drives, great for any geeky manchild in your family.
The really cool Legend of Zelda 640GB drive is powered by USB, no external
power required!!! SWEEEEET!

Chum Wong

Converse Sneaker box!

Chum Wong

Kirin

Really love the simplicity!!!

"The Kirin brand was re-launched in the Australian market in late 2007 and
has been remarkably successful. The packaging alone has supported
significant growth with no above-the-line support and limited below-the-line
communication.
The packaging outcomes marked the adoption of clear pressure sensitive
labeling techniques to the Lion Nathan business and the approach has been
used as a milestone outcome within the business. Inspired by the simplicity,
purity and Japanese craftsmanship, the identity and packaging have been
created using traditional Japanese methods. This is also a reflection of the
Ofirst press¹ beer style which uses a pure filtration process to extract the
best of the brew. The Kanji (Japanese characters) and Obrush-stroke¹
calligraphy have been created by an authentic Japanese calligrapher and
artist are sympathetic to Japanese traditions and meet exacting standards
for approval by the Kirin Holding company.
All packaging components used the highest levels of production standards
available including a single UV varnish with high-build raise on the bottle
with a foil neck, a UV varnish with emboss on the 6 pack and a spot UV
varnish on the carton."
Designed by Australia based Didonato.

Chum Wong

XXXX Summer

"The XXXX Summer Bright Lager brand evolved from an innovation program
designed to establish a new brand within the full strength low-carbohydrate
Australian market. The coastal attitude and relaxed style of the identity
and packaging has been inspired by the authenticity of the XXXX Trademark.
XXXX has a strong affiliation with Summer in Australia and what better way
to celebrate Australian lifestyle than a beer brewed specifically for a hot
climate and an energised beach culture.
The design is original and hand illustrated, inspired by Australian beach,
and beach culture aesthetic ­ informal, warm and unconventional. True to the
XXXX values and approach to life, the identity narrative brings to life a
positive reflection of life - playing under the great Australian sun.
The technical merits of the packaging feature a bottle with a high-build
textured varnish (representative of sand) on a pressure sensitive label."

Chum Wong

Rambler Socket provides extension cords on demand

How many times have you cursed the electricity gods because there's no
extension cord
<http://dvice.com/archives/2006/10/review-powersquid-calamari-is.php> to be
found right when you really need one. This problem would be solved for all
time if only every power outlet were like the Rambler Socket: an outlet with
an extension cord hiding in the wall behind.
From the mind of designer Meysam Movahedi, the Rambler Socket holds 5 feet
of power cable, ready to pop out of the wall when you need a little more
wiggle room while vacuuming, or for when that lamp isn't quite in the right
place. A short tug activates the the spring mechanism to retract the cord.
Of course, the Rambler is just a concept right now, but one we'd love to see
in pretty much all homes of the future.