To celebrate it’s fortieth year of the world’s largest chain of coffee shops has decided to refer the look and on 5 January, he unveiled the new logo that after nearly twenty years, will replace the previous one. He has to decide this important step was the chief executive, Howard Schultz that careless of the criticisms that were raised by customers went on his way to justify it all with a terse statement: “The siren gives us the freedom and flexibility to think of products that go beyond just coffee, “heralding the arrival of supermarkets in a series of Starbucks-branded products, Schultz said that” Though we are and will always continue to be an active company in the coffee sector, we have other products that bear our nam”.
Once again it is no justification for the technical explanation and is not explained why the graphics or creative which should instead be behind such a change of image. In the new logo, will disappear once the company name (as it recently did Shell, McDonald’s and Apple) and the famous mermaid with double tail which had represented the company always remains the sole player, but loses and finally the code is left alone in green on white.
After a thorough search on the net, it turns out that the new logo was created by Lippincott study, a large agency with offices around the world, but from which it comes out a single line on the work and simply link to the site that Starbucks put online for the launch.
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