by San Francisco designer Yves Béhar of <a href="http://www.fuseproject.com/
<view-source:http://www.fuseproject.com/> ">Fuseproject</a>, uses a
recyclable heat-woven bag and a flat-pack cardboard tray that provides
structure. This new product uses 65% less cardboard than a standard shoe
box, has no laminated printing and does not contain tissue paper. Although I
will miss the shoebox - the archetype of stored memories and hidden
treasures - I do like the storage bag just as much.<br><br>From
Fuseproject:<br>"For the last 21 months we have been thinking about
shoeboxes: how to fold them, how to ship them and how to reduce them. In the
end, we decided to get rid of them altogether because along the way we
discovered a new design solutionS.a ³clever little bag².
Why so clever? By
providing structure to a cardboard sheet, the bag uses 65% less cardboard
than the standard shoe box, has no laminated printing, no tissue paper,
takes up less space and weighs less in shipping, and replaces the plastic
retail bag. Now happy Puma customers will take home the clever little one
instead. Oh, and that little bag is non-woven which means less work and
waste (it is stitched with heat), and after accompanying you in your
suitcase wherever you may go, our little friend is even recyclable."
