Tuesday, 16 March 2010

Chiquita's Brand Refresh

Great article on Design Related discussing Chiquita's latest brand refresh
with Art Director DJ Neff:

"Chiquita's latest ad campaign imbues its audience with an instant sense
of wonder. Using playful illustrations on stickers juxtaposed to the iconic
Chiquita stickers, the product and brand become more engaging to the
consumer<plus they just look cool. We got a chance to ask the Art Director,
DJ Neff, some questions about the process of making bananas (even more)
fun."

Chum

Chum Wong
d: +44 (0)20 7535 7576
m: +44 (0)7788 878 399










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