The 2009 Pentawards results is finally announced! And Kleenex's "Slice of
Summer" emerged as the Best of the Show of Pentawards 2009. The greatest creative ideas are also the simplest. There¹s nothing more
banal (hygienic and practical) nowadays than paper tissues. Kleenex has
emerged as the uncontested leader in this field. Up to now, the boxes too
were banal, at most decorative. But now Kleenex (Kimberley-Clark
Corporation) has broken the code and offers a fresh combination of structure
and graphics in perfect harmony, christened ³slice of summer.² A triangular
box superbly illustrated by Los Angeles-based illustrator Hiroko Sanders
with juicy fruits, watermelon, orange or lemon that look enticing enough to
eat!
The international jury of the Pentawards made no mistake, because
without any consultation, each of the 12 members and the chairman gave this
creation the highest marks.
Here are the thoughts of Lars Wallentin, one member of the Jury:
³A professional designer appreciates something that is attractive,
surprising, new, simple and devoid of useless information. The Kleenex
³slice of summer² boast all of this at once. This packaging shows great
maturity, because the consumer is not bombarded with information that he
neither really needs nor wants.
I would like to have these Kleenex boxes on my desk, in the kitchen, in
my car. I find them very attractive, full of joy and freshness. I want to go
out and buy this packaging. And I wish to thank Kimberly-Clark. Because I am
a packaging design professional, but also a consumer.²
