Transparentius road view transmitting system (concept)

Problem: Enhance road safety. Trucks on highways often appear to be an obstacle for other drivers wishing to pass or change lanes. Transparentius road view transmitting system would allow them to see what’s in the blind zone before switching lanes. Technologies allow displaying images even in bright daylight. The video signal is delivered from the camera mounted in the head of the truck to the back door panels through a projector. Transparentius would make driving easier and safer both during the day and at night.

Luminarus illuminated glass

Luminarus glass gets nicely illuminated when you hold it. There are two versions: with blue and white light. Luminarus has light-emitting diodes embedded in its bottom and is touch-activate. The glass stays illuminated while you are holding it.

Design Tour

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Mas Romaní Wine

A stunning design by Studio Copyright for Bodega Mas Romaní Wine.

Mas Romaní Wine

A stunning design by Studio Copyright for Bodega Mas Romaní Wine.

Rob Curran
d: +44 (0)20 7535 7595
m: +44 (0)7973 878 249

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Pfeiffer Wines

Pfeiffer wines is located in Rutherglen, Victoria. Rolled out across all
customer touch points, the logo incorporates the wineries historical past,
character and colour of the region. Attention to production and printing
quality, ensured a memorable identity.

Kura Crane Sake

Beautiful design by Boldrini & Ficcardi. We previously featured their Countless Visions Sake design here.

Kleenex Christmas Packs

More of those prism-shaped Kleenex boxes for Target—the same construction as those “Perfect Slice of Summer” boxes.

The sweet, felted illustrations by Betz White, in this context, turn the the usual idea of a crafted tissue box cover on its head. Toilet paper cozies and tissue box covers, have long been a staple of middle-American craft projects—(I remember my stepfather’s mother in Louisville having one of: these)—and the motivation for disguising packaged products has a lot to do with the public’s (former) ambivalence about keeping branded products out in the open.

Vintage Listerine Decanter

Beautiful vintage Listerine packaging! Don't you wish Listerine still looked like this?

Fairtrade Juice Concept

Designed by Phil Harvey:

"Concept for Fairtrade orange juice in cartons. The orange peel imagery covering the whole pack conveys that 'just squeezed' freshness and the uncluttered, elementary design supports the product's claims of unadulterated purity."

Map test

Picasa web album

Lady Gaga parody

Ben Michelmore

adidas_1

The adidas_1 is a running shoe made by adidas. It is the first general consumer sneaker to incorporate a computer, so it has to come with a high tech box and it is made of environment-friendly flute material, opening the box will make you feel like opening some scientific specimen.

"I like the way the handle (top section) acts as a switch for the opening mechanism. Very military sci-fi e.g. ‘Fifth Element’ ZF-1 gun".

- Stoner

Some favourites from The Dieline's Favorite Liquor Package Designs

Some favourites from The Dieline's Favorite Liquor Package Designs

Heinz Baby Food

"In the Heinz Baby Food portfolio, the Cans play an important role delivering wholesome, convenient baby food. Creating 'Hero' characters from the keystone involes Mum and Child alike whilst utilizing colour-ways from the Hero brand reinforces Heinz can food heritage and credentials."

Designed by Cowan.

94Wines

A unique packaging concept from 94Wines:

"94Wines is recognizable, contemporary and a high quality wine. Every wine has its unique color and number, through which the wine drinker can easily come to the right choice. The different numbers represent the variety of tastes that are all featured by a high quality. If you don't know which wine to buy, no problem! Just take the WIneID test and after six short questions you will discover which numbers will fit you most."

Azita's

"The namesake and Persian-American chef of the Chicago-based cookshop, Azita has developed a number of food-related products since her store's inception in 2007. From a series of hot sauces, to a set of limited edition dry rubs produced for partners and patrons, her expressive aesthetic and playful typography have become signature elements of the Azita's brand."