Klotaz Jewelry Packaging

Interesting concept jewelry concept designed by Gerlinde Gruber, a Information design student from Graz, Austria. She did this at her internship as a package designer in Vienna, Austria at SL Design.

Marc Jacobs' Lola Fragrance

Beautiful packaging for Marc Jacobs' Lola Fragrance.
Rob Curran

Method next generation laundry detergent

Method has just taken the wraps off their next generation of laundry
detergent, a patent pending highly concentrated formula, 50 loads in one
small bottle:
"Big news, people against dirty! a new laundry day is dawning. we¹re
thrilled to introduce you to the world¹s smartest laundry detergent: method
laundry detergent with smartclean technology�. this revolutionary new
detergent is powered by a patent-pending formula in a custom-designed pump
bottle that will transform laundry as we know it. there¹s no time like a new
year and a new decade to say out with the big ol¹ jug, and in with the new."

Chum Wong

Hanger Tea

Only a concept but really interesting
Do I need to say anymore...

Chum Wong

Scanwood

"Scanwood is Denmark's largets manufacturer of wooden appliances for the
kitchen, selling their products in Denmark as well as the rest of Europa and
the Middle East.
Sanwood's CEO wanted to change the packaging to communicate the fact that
their products are made through an environmentally friendly process and are
of course also made from all natural materials.
The story is now visible and understandable across all different markets and
languages in a very appealing and friendly way. Giving the consumer an added
experience when seeing the package and emphasizing nature by implying that
the product almost grows straight out of the ground.
This is combined with a new identity matching the product and the payoff
Designed in Denmark, made by Nature."
Designed by Mads Jakob Poulsen of Denmark based Goodmorning Technology.

Chum Wong

AussieMite

Strong piece of Branding!
B&B Studio have created the new identity and packaging for AussieMite, a
yeast extract from Australia. They have created the identity, packaging
expression, stationery, right through to it's online presence:
"B&B was tasked with creating a more premium look and feel for AussieMite,
'All we had to keep was the name', says Creative Partner Shaun Bowen. 'We
built on the heritage of the brand and the naturalness of the product. The
aim was to create a distinct and premium brand identity to take AussieMite
to the next level and set it apart from the rest of the category'.
The product is a natural yeast extract made from premium GM free
ingredients, sourced from responsible farming practices.
AussieMite is due to be relaunched in Australia early this year, with plans
to launch in the UK later this year."
See the previous design after the jump.

Chum Wong

Converse Sneaker box!

Chum Wong

Kirin

Really love the simplicity!!!

"The Kirin brand was re-launched in the Australian market in late 2007 and
has been remarkably successful. The packaging alone has supported
significant growth with no above-the-line support and limited below-the-line
communication.
The packaging outcomes marked the adoption of clear pressure sensitive
labeling techniques to the Lion Nathan business and the approach has been
used as a milestone outcome within the business. Inspired by the simplicity,
purity and Japanese craftsmanship, the identity and packaging have been
created using traditional Japanese methods. This is also a reflection of the
Ofirst press¹ beer style which uses a pure filtration process to extract the
best of the brew. The Kanji (Japanese characters) and Obrush-stroke¹
calligraphy have been created by an authentic Japanese calligrapher and
artist are sympathetic to Japanese traditions and meet exacting standards
for approval by the Kirin Holding company.
All packaging components used the highest levels of production standards
available including a single UV varnish with high-build raise on the bottle
with a foil neck, a UV varnish with emboss on the 6 pack and a spot UV
varnish on the carton."
Designed by Australia based Didonato.

Chum Wong

XXXX Summer

"The XXXX Summer Bright Lager brand evolved from an innovation program
designed to establish a new brand within the full strength low-carbohydrate
Australian market. The coastal attitude and relaxed style of the identity
and packaging has been inspired by the authenticity of the XXXX Trademark.
XXXX has a strong affiliation with Summer in Australia and what better way
to celebrate Australian lifestyle than a beer brewed specifically for a hot
climate and an energised beach culture.
The design is original and hand illustrated, inspired by Australian beach,
and beach culture aesthetic ­ informal, warm and unconventional. True to the
XXXX values and approach to life, the identity narrative brings to life a
positive reflection of life - playing under the great Australian sun.
The technical merits of the packaging feature a bottle with a high-build
textured varnish (representative of sand) on a pressure sensitive label."

Chum Wong

Azita's

"The namesake and Persian-American chef of the Chicago-based cookshop, Azita has developed a number of food-related products since her store's inception in 2007. From a series of hot sauces, to a set of limited edition dry rubs produced for partners and patrons, her expressive aesthetic and playful typography have become signature elements of the Azita's brand."

Death's Door Spirits

"Basically the design intent was to create two siblings that also had their own identity between the vodka and the gin.  We wanted a bottle that was distinctive, not overly expensive, and also felt good in the hand.  The vodka became more feminine, and more like a perfume bottle.  The gin moved more towards an apothecary bottle, with more information, and less clear glass.  On all of the designs, the name had to be prominent, there had to be a picture of Washington Island, the island where the wheat is grown for the products, and a level of story on the back of the bottle.  We are very pleased with the results and are excited with the response of consumer."
Designed by Chicago based Grip, glass manufactured by Selective Line/Saint Gobain.

Cash & Tasty "Recession Wine"

"Eases your wallet, pleases your Palate." A UK brand of "recession wine" designed by French design firm BOLD.

Urbanears

"Urbanears is a brand new headphone brand out of Stockholm Sweden. Packaging has been of great importance to us in order to emphasise us a new thinking brand in the world of electronics. We launch with two models, both available in 14 colors and the packaging follows the same colors. The packaging concept aims to be an enhanced experience and much effort has been put into the folding. Also important has been minimizing size and sticking to one material and still holding the product in place. The final product is all paper and width x height measures a mere 15 by 15 cm. We're real happy with it."

Kleenex

The 2009 Pentawards results is finally announced! And Kleenex's "Slice of Summer" emerged as the Best of the Show of Pentawards 2009. The greatest creative ideas are also the simplest. There¹s nothing more banal (hygienic and practical) nowadays than paper tissues. Kleenex has emerged as the uncontested leader in this field. Up to now, the boxes too were banal, at most decorative. But now Kleenex (Kimberley-Clark Corporation) has broken the code and offers a fresh combination of structure and graphics in perfect harmony, christened ³slice of summer.² A triangular box superbly illustrated ­ by Los Angeles-based illustrator Hiroko Sanders ­ with juicy fruits, watermelon, orange or lemon that look enticing enough to eat! The international jury of the Pentawards made no mistake, because without any consultation, each of the 12 members and the chairman gave this creation the highest marks. Here are the thoughts of Lars Wallentin, one member of the Jury: ³A professional designer appreciates something that is attractive, surprising, new, simple and devoid of useless information. The Kleenex ³slice of summer² boast all of this at once. This packaging shows great maturity, because the consumer is not bombarded with information that he neither really needs nor wants. I would like to have these Kleenex boxes on my desk, in the kitchen, in my car. I find them very attractive, full of joy and freshness. I want to go out and buy this packaging. And I wish to thank Kimberly-Clark. Because I am a packaging design professional, but also a consumer.²