Marc Jacobs' Lola Fragrance

Beautiful packaging for Marc Jacobs' Lola Fragrance.
Rob Curran

Method next generation laundry detergent

Method has just taken the wraps off their next generation of laundry
detergent, a patent pending highly concentrated formula, 50 loads in one
small bottle:
"Big news, people against dirty! a new laundry day is dawning. we¹re
thrilled to introduce you to the world¹s smartest laundry detergent: method
laundry detergent with smartclean technology�. this revolutionary new
detergent is powered by a patent-pending formula in a custom-designed pump
bottle that will transform laundry as we know it. there¹s no time like a new
year and a new decade to say out with the big ol¹ jug, and in with the new."

Chum Wong

Kirin

Really love the simplicity!!!

"The Kirin brand was re-launched in the Australian market in late 2007 and
has been remarkably successful. The packaging alone has supported
significant growth with no above-the-line support and limited below-the-line
communication.
The packaging outcomes marked the adoption of clear pressure sensitive
labeling techniques to the Lion Nathan business and the approach has been
used as a milestone outcome within the business. Inspired by the simplicity,
purity and Japanese craftsmanship, the identity and packaging have been
created using traditional Japanese methods. This is also a reflection of the
Ofirst press¹ beer style which uses a pure filtration process to extract the
best of the brew. The Kanji (Japanese characters) and Obrush-stroke¹
calligraphy have been created by an authentic Japanese calligrapher and
artist are sympathetic to Japanese traditions and meet exacting standards
for approval by the Kirin Holding company.
All packaging components used the highest levels of production standards
available including a single UV varnish with high-build raise on the bottle
with a foil neck, a UV varnish with emboss on the 6 pack and a spot UV
varnish on the carton."
Designed by Australia based Didonato.

Chum Wong

XXXX Summer

"The XXXX Summer Bright Lager brand evolved from an innovation program
designed to establish a new brand within the full strength low-carbohydrate
Australian market. The coastal attitude and relaxed style of the identity
and packaging has been inspired by the authenticity of the XXXX Trademark.
XXXX has a strong affiliation with Summer in Australia and what better way
to celebrate Australian lifestyle than a beer brewed specifically for a hot
climate and an energised beach culture.
The design is original and hand illustrated, inspired by Australian beach,
and beach culture aesthetic ­ informal, warm and unconventional. True to the
XXXX values and approach to life, the identity narrative brings to life a
positive reflection of life - playing under the great Australian sun.
The technical merits of the packaging feature a bottle with a high-build
textured varnish (representative of sand) on a pressure sensitive label."

Chum Wong

Death's Door Spirits

"Basically the design intent was to create two siblings that also had their own identity between the vodka and the gin.  We wanted a bottle that was distinctive, not overly expensive, and also felt good in the hand.  The vodka became more feminine, and more like a perfume bottle.  The gin moved more towards an apothecary bottle, with more information, and less clear glass.  On all of the designs, the name had to be prominent, there had to be a picture of Washington Island, the island where the wheat is grown for the products, and a level of story on the back of the bottle.  We are very pleased with the results and are excited with the response of consumer."
Designed by Chicago based Grip, glass manufactured by Selective Line/Saint Gobain.

Cash & Tasty "Recession Wine"

"Eases your wallet, pleases your Palate." A UK brand of "recession wine" designed by French design firm BOLD.