Hanger Tea

Only a concept but really interesting
Do I need to say anymore...

Chum Wong

AussieMite

Strong piece of Branding!
B&B Studio have created the new identity and packaging for AussieMite, a
yeast extract from Australia. They have created the identity, packaging
expression, stationery, right through to it's online presence:
"B&B was tasked with creating a more premium look and feel for AussieMite,
'All we had to keep was the name', says Creative Partner Shaun Bowen. 'We
built on the heritage of the brand and the naturalness of the product. The
aim was to create a distinct and premium brand identity to take AussieMite
to the next level and set it apart from the rest of the category'.
The product is a natural yeast extract made from premium GM free
ingredients, sourced from responsible farming practices.
AussieMite is due to be relaunched in Australia early this year, with plans
to launch in the UK later this year."
See the previous design after the jump.

Chum Wong

Death's Door Spirits

"Basically the design intent was to create two siblings that also had their own identity between the vodka and the gin.  We wanted a bottle that was distinctive, not overly expensive, and also felt good in the hand.  The vodka became more feminine, and more like a perfume bottle.  The gin moved more towards an apothecary bottle, with more information, and less clear glass.  On all of the designs, the name had to be prominent, there had to be a picture of Washington Island, the island where the wheat is grown for the products, and a level of story on the back of the bottle.  We are very pleased with the results and are excited with the response of consumer."
Designed by Chicago based Grip, glass manufactured by Selective Line/Saint Gobain.

Cash & Tasty "Recession Wine"

"Eases your wallet, pleases your Palate." A UK brand of "recession wine" designed by French design firm BOLD.

Colorless Coke Can

"A convex logo substitutes colorfully sprayed can. Naked can help to reduce
air and water pollution occurred in its coloring process. It also reduces
energy and effort to separate toxic color paint from aluminum in recycling
process. Huge amount of energy and paint required to manufacture colored
cans will be saved. Instead of toxic paint, manufacturers process aluminum
with a pressing machine that indicates brand identity on surface."

Chum Wong

Genius Air bubble Doy Pack

now it doesn’t look look anything different but, the air pocket gives the spineless Doy rigidity and a handle to hold. No need for a Waitrose Milk Jug. Sorry to sound Geeky but its Genius!

Chum

Ecolean is a new packaging alternative dubbed as "A Lighter Approach to Packaging".
"Lightweight packaging is our answer to the demands of the liquid food industry and consumers asking for modern and clever packages. By using a minimal amount of raw material we create a lightweight package which combines low environmental impact with consumer convenience. Saving resources is saving the environment. That is why lightweight packaging has become a heavyweight argument.
The unique, pitcher-looking design has a generous face for consumer communication. It has a perfect surface for really high-quality print. Colours and sharpness will do justice to any communicative intention and will certainly draw the attention of a fast moving consumer.
Saving resources is no longer just a matter of looking at the waste end of a package life cycle. Equally important are the resources used at its beginning.
Ecolean uses less raw material from the start. Our packaging material is made from a thin plastic film, part plastic (PE and PP) and part chalk (40% by weight), one of nature’s own material. That adds up to a truly lightweight package that takes less energy to produce.
Low waste volumes also save considerable resources in the waste handling process. Light and thin as the packaging is, you will find resource-saving arguments for it throughout the whole product life cycle."
Ecolean products are currently sold in over 30 countries around the world, not yet here in the United States, but lets hope it makes its way here soon.
More images of Ecolean after the jump.

Kleenex

The 2009 Pentawards results is finally announced! And Kleenex's "Slice of Summer" emerged as the Best of the Show of Pentawards 2009. The greatest creative ideas are also the simplest. There¹s nothing more banal (hygienic and practical) nowadays than paper tissues. Kleenex has emerged as the uncontested leader in this field. Up to now, the boxes too were banal, at most decorative. But now Kleenex (Kimberley-Clark Corporation) has broken the code and offers a fresh combination of structure and graphics in perfect harmony, christened ³slice of summer.² A triangular box superbly illustrated ­ by Los Angeles-based illustrator Hiroko Sanders ­ with juicy fruits, watermelon, orange or lemon that look enticing enough to eat! The international jury of the Pentawards made no mistake, because without any consultation, each of the 12 members and the chairman gave this creation the highest marks. Here are the thoughts of Lars Wallentin, one member of the Jury: ³A professional designer appreciates something that is attractive, surprising, new, simple and devoid of useless information. The Kleenex ³slice of summer² boast all of this at once. This packaging shows great maturity, because the consumer is not bombarded with information that he neither really needs nor wants. I would like to have these Kleenex boxes on my desk, in the kitchen, in my car. I find them very attractive, full of joy and freshness. I want to go out and buy this packaging. And I wish to thank Kimberly-Clark. Because I am a packaging design professional, but also a consumer.²