Ten years of the James Dyson Award

As the James Dyson Award opens for entries, we look at what happened to previous winners.



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Branded Rain: The Hottest Fake Thing in Marketing

Call it Smell-O-Vision on an ethereal level. The driving rainstorm that suddenly has whiffs of french fries and top notes of fine Corinthian leather? It’s no freak of nature. It’s Brand Drops.

It’s not real – well, not today, anyway –- but Publicis Seattle has dreamed up an experiential marketing tactic for a straight-faced but obviously gag-filled video that asks questions like, “What if a raindrop could do more?”

The world’s first branded aromatic rain was developed, so says the vignette, by Publicis and the “scientific community.” Here’s how it works: just seed regular old rain clouds with a distilled, odiferous version of your brand. And voila –- make it rain Cinnabons! Read more...

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30% of U.S. Adults Use Facebook for News, Study Says

Social media permeates everything we do, so it's no surprise that it's also changing the way we consume news

A new study from Pew Research shows that out of the 64% of American adults who use Facebook, nearly half (30%) use the social network to keep up with news.

On YouTube, 10% of U.S. adults use the video platform to get news, while only 8% look for news on Twitter.

See also: How to Hunt for a Job Using Social Media

While these percentages, compared to each social network's overall user base, are impressive, they're still small portions of the U.S. adult population. Still, as digital and social media evolves, we can expect social news consumption to advance alongside it. Read more...

More about Facebook, Twitter, Social Media, Media, and Chart Of The Day



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Smartphone kill-switch tech could save consumers $2.5bn a year, research claims

Research published over the weekend estimates Americans could save around $2.5 billion a year by cutting spending on phone insurance if manufacturers and carriers were forced to implement kill-switch technology in newly sold handsets.

The post Smartphone kill-switch tech could save consumers $2.5bn a year, research claims appeared first on Digital Trends.

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The Many Faces of Gmail: A 10-Year Retrospective

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