Wednesday, 29 September 2010
Using augmented reality, the WWF has designed a special shirt that mimics getting shot at. Hint: It doesn't feel good.
How does the shirt work? Simple, the t-shirt triggers a shooting animation (complete with blood) when worn in front of a special mirror. The shirt is supposed to let us silly humans know the pain, and all around unpleasantness, animals feel when they're hunted down and shot for sport.
And though it's a um, creative idea, I doubt more than a few will get the real message. It'd probably be more effective if the "special mirror", which just looks like a glorified webcam, just shot anyone who looked into it. That way the randomness of the shootings is passed on (and the total surprise of it too).
The Pure Water Company
The Pure Water Company: "
"
'The PURE Water Company has a special system that utilizes the municipal water supply network providing drinking water of the highest quality. After having existed for twelve years they wanted to revitalize their visual identity and make it uniform with their product.' Designed by Neue.
"Ephemera Society Bazaar
on this Sunday (3 October), at the Holiday Inn, Coram St, London WC1N 1HT,
from 11am until 4pm.
If you¹ve not been before, the Ephemera Fairs & Bazaars are rather special
events, where traders gather to sell printed ephemera dating from roughly
the 1800s to the 1960s. There¹s a mix of posters, travel brochures and
labels, theatre bills, invoices, and all manner of printed goodness. A bit
like a jumble sale crossed with a bookshop. But good.
Zero Emissions | 4 Wheel Electric Motorcycle
is not just a electric motorcycle. ³Zero Emissions² is a concept design of
a 4 wheel motorcycle with an electric motor that is placed in the front and
rear wheels complete with an on-board processor that controls the torque.
More information and images here!
<http://www.buzz-beast.com/2010/09/zero-emissions-4-wheel-electric-motorcycl
e.html>
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